Author Archives: distan

Product Positioning Strategies

Positioning is what the customer believes about your product’s value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created … Continue reading Continue reading

Posted in general | Tagged , , | Comments Off on Product Positioning Strategies

How a Business Can Benefit From the Internet

With today’s advances in technologies and the rapid growth of the Internet having an online presence for a business is very beneficial. A business can benefit in many ways from owning its own Web site. Only a few years ago, … Continue reading

Posted in general | Tagged , , | Comments Off on How a Business Can Benefit From the Internet

Great Gifts For a Girlfriend

What can you do to find a great gift for a girlfriend? Although some guys seem to have a kind of built-in radar to help them find the perfect gifts for girlfriends, others suffer through the serious repercussions of trial … Continue reading

Posted in general | Tagged , , | Comments Off on Great Gifts For a Girlfriend

6G Pipe Welding: A Hard Look at What Makes A $100K Pipe Welder Rock Star

There is a pipe welding boom coming. With the coming approval of the Keystone Pipeline, plus all the shale oil activity, and even President Obama saying he likes natural gas, the demand for 6G code pipe welders is going to … Continue reading

Posted in general | Tagged , , , , , , , | Comments Off on 6G Pipe Welding: A Hard Look at What Makes A $100K Pipe Welder Rock Star

In Direct Sales – Ditch Your Frank List and Use Target Marketing

For most of us in Direct Sales, 10 new recruits equals a promotion – either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive – perhaps a trip to some exotic locale, or … Continue reading

Posted in general | Tagged , , , , , , | Comments Off on In Direct Sales – Ditch Your Frank List and Use Target Marketing

Book Summary Start-Up Nation – The Story of Israel’s Economic Miracle – By Dan Senor and Saul Singer

This book is about innovation and entrepreneurship. Israel has been successful despite of the pain the nation has endeared. They have thrived because their survival depends upon it. This book is a story that embodies tenacity, insatiable questioning of authority, … Continue reading

Posted in general | Tagged , , , , , , , , , , , | Comments Off on Book Summary Start-Up Nation – The Story of Israel’s Economic Miracle – By Dan Senor and Saul Singer

Free Book Summary One Simple Idea – By Stephen Key

Stephen Key was a mentor to Tim Ferriss. If you are not familiar with Tim, he wrote two bestselling books, The 4 Hour Work Week and the 4 Hour Body. One Simple Idea is a “how to” book on licensing … Continue reading

Posted in general | Tagged , , , , , , | Comments Off on Free Book Summary One Simple Idea – By Stephen Key

Tips For Attractive Book Covers

As important as it is to write the best book possible (quality will lead to word-of-mouth sales), the book may never leave the bookstore shelf if the cover doesn’t grab the reader’s eye. Bottom line, what your book cover looks … Continue reading

Posted in general | Tagged , , , | Comments Off on Tips For Attractive Book Covers

The Slight Edge – The Story of the Water Hyacinth and How it Applies to Running a Business

A child’s favourite word is story. In fact the same could be true of everyone. We all love to listen to a story or to tell a story. In the book, The Slight Edge, the author Jeff Olson often uses … Continue reading

Posted in general | Tagged , , , , , , , | Comments Off on The Slight Edge – The Story of the Water Hyacinth and How it Applies to Running a Business

What Are the Pre-Production Stages in Publishing a Book?

Publishing a book is a scary prospect for many authors, particularly if they are going the indie route. The good news is that it’s a straightforward process that doesn’t need to be intimidating. However, it is something you need to … Continue reading

Posted in general | Tagged , , , | Comments Off on What Are the Pre-Production Stages in Publishing a Book?